A design project hosted by Replica Tag Heuer may create more ideas

Recently, Tag Heuer replica began to cooperate with Parsons New School For Design and a new project, named “The Art of Watchmaking”, was started. According to the edition of Tag heuer Monaco, the main part of this project was that they invited many students who majored in design to re-imagine the iconic of this edition. Anyway, normally, this kind of activities would invite many media and would be very innovative. Though I do not know if there is any specific regulations for those young “designers”, I do know that this project would not only have effects on the one edition, but also may lead the design direction of latter watches.
Student groups were to compete against one another, with each group’s result being a few designs. Of course, Tag Heuer has right to reserve whether they will actually produce the replica watches or not. Produce them if they liked the watches of course. The top three designs were came out and selected as the winning models. Will Tag Heuer make them? Does Tag Heuer want to make them?
From my point, possibly not. While interesting, I think there is an important lesson to be learned here. Among those lessons is that although the participants are all majored in design, it’s still hard for them to grasp the core idea of designing a good watch – and why would they? They never learned. Forget the fact that aside from the case, these timepieces don’t really have any manner of Tag Heuer design DNA. They also feel a bit flat and overly “CADed” (too reliant on computer aided design). I don’t want to be too critical about the project result, but rather feel that Tag Heuer might have not been thrilled with the result to choose this trio. Respectively seeing, each of this trio has diverse advantages and strengths. However, all of them do not make a good watch in real.
Interestingly enough, I feel that the strap on each of the designs is best. It looks as though those elements are clearly where the students put most of their effort – or perhaps cared for most. It might also be a matter of personal familiarity. There is no doubt that the practicability is very significant in designing. A more important for high-end watches would be a cool, surprising and unique concept of design, for example, some special stories behind the timepieces. In this sense, a watch would mean more than a watch. At the same time, I think that many Tag Heuer replica watch designs are so good; they set a pretty high bar for most people to match.
The watch dials that the students created are interesting, but don’t really do it for me. They really seem a lot more like design concept than something a watch maker would be serious about. The black sliding shield over the top watch, however, makes no sense to me. Looks like when closed it just presents a point of one of the subdials. From a design perspective that might be cooler – but it offers nothing of practical interest. Tag Heuer replica just might use some of these ideas for future watches, but I think that for Tag Heuer to produce any of these watches will be a long shot. As a brand like Tag Heuer, they might need more than just practical.
There is no doubt that, for Tag Heuer, the purposes for this project was good. I think that ideas like this do, as a matter of fact, help reveal great concepts and design directions and also really invite the public into their in-house design process. However, in this case, people would realize, especially those students, the design for real brand may need more and which they cannot learn from school and others. Skills, repetitions, maturity, these things need the real experiences. This is a novice designer needed most, let along the students.