The beginning of e-commerce for luxury goods

Recently, a video with intention to supply to the fake Watches & Jewelry report was released by the consulting firm-LT Think Tank, as a division of their Digital IQ Index series. Though I still not know much about L2, I do know well about theDigital Luxury Group (DLG) since I am one of the many contributors. L2 is a same vein as this firm. As I know, both of these two companies are just help brands to do researches and provide suggestions by offering data. In this case, they do not do anything related to in-house decision, which means this video don’t come with inherent bias.
If you are a members of L2 (likely meaning their “customers”) , then youhave access to the full report, which I would rather like to see. The report seems to have two things. It first measures the “Digital IQ” of the 47 replica watch and jewelry brands included in the research. Next, it offers predictions and suggestions on e-commerce and marketing best practices as well as irrefutable forecasts for the near future. I appreciate its professional attitude and candidness of its tone.
What are some key take-away points from the video? First of all, the e-commerce is more than just “in, ” but seems to be catching up to traditional value of retail trade. Secondly, there is a tendency for large brands that they increasingly concentrate on direct to consumer retail (both on and off-line) which offers more control and larger margins (something I predicted and discussed in full in this article here).
Tablets can be seemed as a sweet spot for online sales of luxury goods as evidenced by current trends, and brands such as Tiffany & Co, Tissot, and Cartier, these fashion-based brands have already started their online battle. Besides, these brands have already established a comprehensive online sale procedure. In this sense, Rolex replica will open its online store in recent years, which seems exactly to conform to the shopping habits of contemporary buyers, according to the video. No matter what, I think this video worth to watch and, if you have interests in watches, you would find out something surprising.